Flip The Script
What if the secret to true beauty lies within you?
Today’s world is fixated on unrealistic standards of beauty and perfection. It’s an era of obsessive self-image…and self-consciousness. We see and judge ourselves on Zoom, in selfies and throughout social media. It is currently all about the “visual” beauty, with little-to-no substance. This obsession comes with a cost.
Edda’s mission is clear: to help women reclaim what is beautiful about them. It’s not about conforming; it’s about celebrating authenticity.
Step off the relentless treadmill of unrealistic societal pressures. Instead, embark on a journey to reconnect with your true self, discovering what truly matters to you and how to claim it in the real world. Imagine indulging in serene, spa-like experiences and engaging in evenings filled with meaningful conversations. These moments allow us to break free from self-consciousness, tapping into our inner power and authentic voice.
Presenting BEAUTY FLIP, a movement in which beauty is personal, authentic and from the inside out. Through gatherings, talks, educational content, and practices of self-understanding we help YOU bring out just how beautiful each and every one of us are. BEAUTY FLIP is a cause and a community of people coming together to embody a more authentic, satisfying and beautiful life. The goal? To create lifelong learning around our own voice, what matters to you and how your present yourself in the world. Time to walk a different kind of runway, strutting a personal sense of self efficacy. It’s time for a revelation and a revolution. It’s time to empower authentic expression of the whole person.
Join Edda in Her Uplifting and Inspiring Program. Let’s Go Beyond Skin-Deep.
Edda is a stylist, coach, and spiritual healer who bridges beauty, identity, and transformation. As a Human Rewilding Architect and Personal Culture Regenerator, she helps individuals, couples, and families unlearn inherited scripts, reclaim their lifeforce, and rebuild authentic self‑relationship.
With over two decades of experience as a hairdresser, makeup artist, clothing stylist, and Reiki Master, Edda blends beauty, emotional healing, intuitive energy work, and personal growth coaching into a single, powerful methodology. Her work integrates identity reclamation, spiritual attunement, emotional clarity, and beauty‑driven transformation.
Through her Beauty Flip podcast, Edda teaches people how to rewild their humanity, reconnect with their inner truth, and transform both their inner and outer lives. Her grounded, direct, deeply attuned approach helps clients step into a life that is self‑led, embodied, and fully alive.
Make Beauty Flip yours. Join at any level. Choose from one-on-one coaching, our Beauty Flip Experience or our course of 1/2-day in-depth classes. Beauty Flip is meant for every woman.
You choose:
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Edda is highly regarded for her leadership, beauty and wellness coaching. As the owner and lead stylist at Salon EDDA, she has built a reputation for excellence over her 20-year career. Edda emphasizes empowerment and personal growth, helping clients and staff tap into their inner strength and confidence. Her holistic approach integrates physical, emotional, mental, and spiritual health, drawing on her experience as a Reiki master and healing touch practitioner.
$150/Hour Coaching Packages are available
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Step off the relentless treadmill of unrealistic societal pressures. Instead, embark on a journey to reconnect with your true self, discovering what truly matters to you and how to claim it in the real world. Imagine indulging in serene, spa-like experiences and engaging in evenings filled with meaningful conversations. These moments allow us to break free from self-consciousness, tapping into our inner power and authentic voice.
Free for a limited time and offered Every 6 to 8 weeks (see Upcoming Events for schedule)
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This course delves into beauty mythology, societal norms, and breaking free from limiting beliefs. Participants explore their self-perceptions and how they present themselves to the world. Each class provides opportunities to heal mistaken beliefs about beauty. Through these transformative experiences, attendees find their true voice and learn to reflect what matters to them in the world.
Beauty Flip course
There are seven classes in this course.
The entire series is meant to taken in full, but can be taken individually and be completed in any order. (see Upcoming Events for schedule)
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It’s time for a revelation and a revolution. It’s time to empower authentic expression of you as a whole person. In this class we dive into how societal norms weigh heavy on women and keep us from tapping into what is our truest and most beautiful aspects of ourselves. This is the foundation for the all the Beauty Flip classes to follow.
Beauty Flip is more than just an event; it’s a movement and a community of individuals committed to embodying authentic and personal expressions of our essential nature—our essential beauty. Come be a part of this transformative experience and connect with others on a journey towards greater self-discovery and empowerment.
Details
6-hour class
Required for all other classes
$350
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It’s rare for a woman to truly love her body. The pressure to perform, stay thin, and conform to societal beauty standards has disconnected us from our natural relationship with our bodies. Additionally, more painful experiences such as trauma and sexual abuse, profoundly impact how we perceive ourselves. This class is a safe space for us to begin our healing journey with our body as well as discover the power and sacred beauty of your body. Moreover learn powerful concepts that will help you tap into your bodies natural power and begin to build your loving relationship with one of your most amazing aspects of you.
Beauty Flip is more than just an event; it’s a movement and a community of individuals committed to embodying authentic and personal expressions of our essential nature—our essential beauty. Come be a part of this transformative experience and connect with others on a journey towards greater self-discovery and empowerment.
Details
6-hour class
$350
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Clothing is not just about fashion and glamour. How you dress yourself is one of the aspects that can allow you to reflect who you truly are in the world. The way we adorn our bodies, sends a powerful message to the world making an impact in people seeing our outer style reflecting that powerful inner beauty which you are. In this class we tap back into the magic of something we knew as children, the power of dress up, play, curiosity and creativity. Further, we discover what it is to truly dress your body with clothing that fits you and reflects you into each room you walk in.
Beauty Flip is more than just an event; it’s a movement and a community of individuals committed to embodying authentic and personal expressions of our essential nature—our essential beauty. Come be a part of this transformative experience and connect with others on a journey towards greater self-discovery and empowerment.
Details
6-hour class
$350
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Let go of any misconceptions that you are not beautiful enough. In this class we tear down nagging criticisms of not being young enough, cute enough or good looking enough. Instead, delve into the very real conversation of who you are and what is so alluring and beautiful about you. You will learn how to see yourself from the perspective of what Edda sees when she has you in her chair, the light in you that glows and how to enhance and share everything that is so lovely about you.
Beauty Flip is more than just an event; it’s a movement and a community of individuals committed to embodying authentic and personal expressions of our essential nature—our essential beauty. Come be a part of this transformative experience and connect with others on a journey towards greater self-discovery and empowerment.
Details
5-hour class
$350
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Your hair is the perfect accessory to you. You wear it all the time. But most of us struggle with our hair and are unsure how to “Make It Behave.” Hair is also a very key way to understand inner health and vitality. In this class you will both critical knowledge for understanding what your hair is telling you as well and what is so perfect about your hair and how to wear it, giving you just the right style to reflect your beauty in the world.
Beauty Flip is more than just an event; it’s a movement and a community of individuals committed to embodying authentic and personal expressions of our essential nature—our essential beauty. Come be a part of this transformative experience and connect with others on a journey towards greater self-discovery and empowerment.
Details
5-hour class
$350
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You are an amazing, beautiful being with so much potential. Yet, you may find that you are stuck not knowing how to tap your potential, or worse not even having a sense of what your purpose is. Not to fret. This class tends to the mistaken beliefs that are holding you back. Though not a complete fix to all of what ails you, it is a powerful day that helps you find your power, your gifts, and a beginning of the path that leads you to beautiful gift that you are. (If you are interested in a more exploration of the subject, we offer a 1 ½ day retreat that will deepen this work as well as one-on-one coaching sessions.)
Beauty Flip is more than just an event; it’s a movement and a community of individuals committed to embodying authentic and personal expressions of our essential nature—our essential beauty. Come be a part of this transformative experience and connect with others on a journey towards greater self-discovery and empowerment.
Details
6-hour class
$350
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The runway is not just for the famous and the movies stars. You deserve one too. It is time to walk a different kind of runway, strutting a personal sense of wellness, empowerment, and self-efficacy. In this class you will bring together all the work you have been doing throughout the year to tap into your voice, what matters to you, and how you are going reflect that powerfully into the world. Strut your stuff, daily in every aspect of your life!
Beauty Flip is more than just an event; it’s a movement and a community of individuals committed to embodying authentic and personal expressions of our essential nature—our essential beauty. Come be a part of this transformative experience and connect with others on a journey towards greater self-discovery and empowerment.
Details
5-hour class
$350
Registration & Questions
Call 773-477-2500 or email admin@centerforbeautifulliving.com to register or ask questions.
Beauty Flip the Program:
The Fusion of Craft and Consciousness
THE FUSION OF CRAFT AND CONSCIOUSNESS
Edda’s background in hairdressing and makeup artistry isn’t just about aesthetics; it’s a canvas for self-expression. She believes that every stroke of a brush or snip of scissors holds the potential to reveal inner beauty.
Participants dive into hands-on sessions where they go beyond contouring and color palettes but also about the power of you, your voice, what matters to you. It may culminate in a hairstyle. Makeup can become a form of self-affirmation. BUT FIRST LEARN WHAT the very forces that have created rules that women have been living? These questions are at the heart of Edda’s teachings.
You are beautiful. You in your very natural expression are a stunning creature. Who you are day-to-day can be far more nourishing and impactful when we claim this voice. Hair care, makeup, facials, dressing yourself are tactics for how we express ourselves and how we want to be seen. Not beauty.
FROM MIRROR TO MINDSET
Our one-on-one coaching, Beauty Flip Experience or Full Program are designed to help you go beyond the mirror. Edda encourages attendees to explore their beliefs about beauty—those inherited from family, society, and culture. What messages have shaped their self-image? How can they rewrite those narratives?
Through evocative conversations, participants peel back layers of conditioning. They confront societal standards, redefine beauty norms, and embrace their unique features. Edda’s mantra: “Your reflection is a reflection of your inner landscape.”
EMPOWERING CONVERSATIONS
These workshops aren’t about quick fixes or surface-level tips. They’re intimate dialogues that celebrate womanhood. Edda creates a safe space where vulnerability meets empowerment.
Participants share stories, fears, and triumphs. They discuss the scars they’ve hidden, the freckles they’ve tried to erase, and the wrinkles that map their life journey. Edda reminds them that these are not flaws—they’re chapters in their personal narratives.
RECLAIMING BEAUTY
Edda’s mission is clear: to help women reclaim what is beautiful about them. It’s not about conforming; it’s about celebrating authenticity.
Beauty is you. F*#ck trying to be fabulous. Find your voice, claim what matters to you, and from there decide how you want to reflect yourself to the world.
Whether it’s a bold red lipstick or a natural, bare face, Edda encourages participants to choose from a place of deep understanding and self-love. She reminds them that beauty isn’t a fixed destination; it’s a dynamic journey—one that evolves with every smile, tear, and laugh. Makeup, hair, dress are just the icing on your lovely cake!